Did you know that when starting your own e-Business, there are 5 steps to take before making the choice? Investing some time navigating these areas first will arm you for success far quicker than simply finding an e-Business and wading in. When it is finally time to launch, you can fire a missile headed straight for the bullseye!Oftentimes people hit upon a business idea, do a little research as a rough guide, and THEN build as they go along. That’s OK – it works for some people, but for others, the problems can sidetrack their attention so much, they end up losing focus and reaping shed-loads of frustration.Instead, here are 5 steps to take before making your e-Business choice that will dispel with frustration and really help you to stay focused:Step 1) Get the niche right. Before starting out, research and research until you drill down into the heart of the niche that you want to launch your e-Business in. For example, if people are looking for homebased e-Business ideas on Google, their search will take them smack bang into 246 million pages of material. Unless you can rank on the first few pages, you probably won’t be found.Instead, if you are choosing your e-Business in somewhere like the iPhone Apps niche, learn the language and hang out where the App enthusiasts go. Research the platforms they use and find keywords from there to use in your business title and rank for it.Step 2) Study your niche. Why? Because then you will know which specific customer you want to attract. It is your job to find out and provide exactly what your customer is looking for. Taking the example from above, the iPhone App industry is growing in popularity all the time, so work out ONE aspect to major in and start your e-Business around that.Step 3) Sum up your e-Business in 30-60 seconds. This is also known as an ‘elevator pitch’ – the idea being that if you jump into an elevator and someone asks your occupation, you have the length of the elevator journey to explain or ‘pitch’ your business. It can be a challenge, and will take some practice, but the following example pretty much sums it up:”Welcome to…… my site! Every month I offer a variety of tips to help save you money, raise your productivity, and grow your business”. See? Short and to the point.Summing up your elevator pitch is your blueprint in a nutshell. Use it as a guide to keep yourself focused on what your business is going to deliver.Step 4) Keep it simple! Make your e-Business site easy to navigate. When planning your website or blog, arrange your information in such a way that it flows naturally. Some websites or blogs can look overcrowded with pictures and adverts and banners – all of which can detract from YOU! The one thing you don’t want is your visitor to disappear without reaching the most important part – your product.Step 5) Hold something back. Don’t be tempted to give the customer the whole package when they land on your website. If everything is put on display at once, their curiosity is satisfied and the need to take another step (opt-in) is removed. Instead, give something of enough value that shows only half the picture so that they need to discover the rest. The benefits of this approach mean that you get good quality, targeted traffic opting in for your e-Business product.Having come this far, what will you do next? If you linger a little longer, I would like to introduce you to a business strategy that already works for thousands around the world. Knowing that finding your business is only the first step, this model builds layer upon layer to help launch you confidently into your chosen niche, and also gives you your own business to promote. I hope ‘E-Business – 5 steps to take before making that choice’ has been helpful.
Every Six Sigma consultant knows that efficiency and productivity go hand-in-hand with profits. These individuals go into large corporations and help them with their economies of scale. It’s well worth it for a Corporation to look into its productivity, in order to identify the waste and eliminate it. Still, many small business people need to look at their productivity much more than the larger businesses. There is so much waste that goes on and it’s really unfortunate.Worse, if small businesses don’t eliminate their waste, they will not turn a profit and they will have a tough time getting through the recession. Even as a recession ends and they ramp up their businesses again, if their productivity is costing them money, they won’t have the cash flow to replenish their working capital so they can take advantage of the increased business.Over the last few years, I’ve written over 50 articles on this topic of productivity and found that there is no shortage of corporate productivity articles online. In fact the American Management Association has no fewer than 300 books on the topic available (I must have read 10% of them over the years). And each year America’s top business schools graduate tens of thousands of students who specialize in business management and productivity. But at the small business level it’s a totally different story.If you plan on seizing this opportunity and taking advantage of the small business productivity niche and preparing online article content, then I have some recommendations for you. You need to explain to small business entrepreneur how to systematize their business in the same way that Michael Gerber did in his book “The E-Myth” and if you will do that to you will be doing a service to our small business community.The content you provide will be much needed, much appreciated, and much desired. I hope you will please consider this.
The digitally printed banner is an effective, attention-getting type of advertising signage that is great for special events, announcements, tournaments, attractions, and festivals. Printed banners have been used in many forms for decades, but today, due to the availability of a large choice of materials and due to significant advances in digital printing technologies, this type of sign can be both highly appealing and economical to produce.Banners are commonly used to advertise or announce the availability of a new product or service, to temporarily mark or identify a location such as an exhibit at a trade show, or to mark and promote indoor events or outdoor events such as farmer markets, cook-offs, rodeos, boat events, and car events. Modern day banners are produced on vinyl, biodegradable (green option) vinyl, and on flag-like, mesh, perforated, and cloth materials that can be printed in a variety of vibrant colors and with high-resolution graphics. The vinyl banner material can have a matte or glossy finish. Banners can also use reflective vinyl cut to specific shapes and digitally printed with contrasting colors for evening or low-light visibility.Indoor banners can last for years, and outdoor banners can last a year or more dependent on wind and weather (wind slits can be added for high wind locations). Banner sizes range from a few square feet to the size of a multi-story building. Banners are custom designed and fabricated, and a variety of options can be incorporated in the design (retractable, framed, taped or sewn hems, grommets, pole pockets, etc.) to allow mounting to the intended surface or structure. Banners are also available single- or double-sided, are tear and curl resistant, and can have a fire resistance rating. Banners come in varying weights. Most often, vinyl banners are digitally printed on light weight 10 ounce material, or on medium weight (typical) material of 13 ounces, or on a heavy duty weight material of 16 ounces.The banner message and visual design are only limited by your imagination. Large format digital printers are capable of printing photo-quality images and graphics. Basically, any graphic or image you can produce can be digitally printed onto a banner. In addition, colored, metallic, or reflective materials can be precision cut to any shape in order to achieve a visual effect. The inks used to print banners have a long life, brilliant color, and are resistant to fading from ultra-violet (sunlight) exposure.Digitally printed vinyl banners are easy to care for. You simply use a damp cloth and a mild soap if needed. If your banner has cut vinyl applied to it, always roll the banner with the graphic facing outward. If your banner is digitally printed it is best to roll the banner with the digital print facing inward to protect the printed surface from excessive scratches. NEVER fold your banner.